AGRITECH Introduces the AgriTech Manager Profile at Země živitelka 2026

On 20 August 2026, the 52nd Země živitelka agricultural fair in České Budějovice hosted the workshop “The Rural Areas of the Future – How European Projects Are Helping to Develop Czech Agriculture and Rural Areas”. Farmers, local action groups, research and educational institutions, regional organizations and technology companies discussed how results of European projects are applied in practice, from AI and precision agriculture to landscape planning and climate monitoring. Petr Uhlíř from Wirelessinfo presented AGRITECH and its key outcome: the new professional profile of the AgriTech Manager. Rather than a specialist in every technology, the AgriTech Manager understands agriculture, technology and management well enough to identify a farm’s needs, select suitable solutions and work with experts to implement them. The AGRITECH training programme combines sensors, IoT, drones, AI and GIS with project and financial management, leadership, legislation, sustainability and change management, with practical case studies from real farms.